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About This Tool
The Markup Calculator determines the selling price from a known cost and desired markup percentage, or works in reverse to find the markup percentage from cost and selling price. Markup is expressed as a percentage above cost.
Understanding the difference between markup and margin is critical in retail and wholesale pricing. Markup is calculated on cost (cost × markup% = profit), while margin is calculated on the selling price. This tool clearly shows both values so there is no confusion.
Whether you run an e-commerce store, a brick-and-mortar shop, or a wholesale business, correctly calculating markup ensures your pricing covers costs and delivers the profit margin you need to stay profitable.